Website Credits
About the design and development of this site
Built By
This website was designed and built by Max Goldberg, a Portland-based web developer who builds custom sites for musicians, bands, and creative projects. Max has a background in performance marketing and approaches every build with an emphasis on speed, search visibility, and design that fits the artist.
About This Site
The goal with silverhorseband.com was to build something that felt like a Silver Horse show — dark, warm, and a little rough around the edges. The design uses a deep near-black background with burnt orange accents and warm cream typography, paired with Bitter (a serif) for headings and Inter for body text, both self-hosted for speed and reliability.
The site is image-heavy by design — live performance photos, stage lighting, close-ups of instruments. To keep load times fast, every image is served in WebP format with JPEG fallbacks, using responsive srcset attributes so mobile visitors download smaller files. The hero image uses a Ken Burns zoom animation, and a subtle film-grain texture overlay adds analog warmth to the dark palette.
Tour dates pull in automatically through a Bands in Town embedded widget, and the music section features a Spotify album embed alongside individual song pages. Each song page includes full lyrics, songwriter and musician credits, and structured data markup (MusicComposition schema) so search engines can surface the content in rich results.
The site also includes a profile page for lead vocalist Brice Posin, linking to his other projects and personal brand site. Accessibility features include keyboard navigation with focus trapping, ARIA landmarks, skip-to-content links, and full support for prefers-reduced-motion. The entire site is built without a framework or build step — just hand-written HTML, CSS, and JavaScript.
Other Projects
Beyond music sites, Max builds tools and web applications across different industries. One recent project is a free Oregon case value calculator for personal injury victims in the state — people who have been hurt in an accident and want a rough estimate of what their claim might be worth before deciding whether to hire a lawyer.
The calculator guides users through questions about their injury, medical costs, and lost income, then produces an estimated range based on settlement data and Oregon-specific benchmarks. It is a React application with a step-by-step interface, built to be straightforward for people who are not familiar with the legal system. An integrated blog targets search queries related to personal injury case values, driving organic traffic into the calculator.